Fan lamp, as an imported product, has been introduced into the country, turning from Taichung to the mainland to set up factories to monopolize the market, and then to break the fence, a collection of fans and lighting items, whitewashed with unprecedented prosperity. From invisible fans to straight-leaf fans, from factories to terminals, from external to internal causes, how the fan lamp industry has been baked and baked, the Old Town Lighting Newspaper Research Group went deep into the market to reveal its past and present life one by one.
Origin: Taiwan funded factories carry on past and future, and single products support the banner of industry.
In strict sense, fan lamps are foreign products. In the 1930s and 1940s before the founding of New China, Britain, Germany, France and other countries brought fan lamps into China. Foreign businessmen and concession embassies were all used. As a kind of foreign label, fan lamp appears in the hall of Daguan dignitary.
After the founding of New China, Taiwanese people across the coast smelled the business opportunities of fan lamps and formed industrial clusters in Taichung area one after another. The mainland fan lamp flows through Hongkong port, and gradually ascends to the domestic elegance hall.
After the opening of the door of reform and opening up, Taiwan's fan lantern factories moved into Jiangmen, Huizhou and Zhongshan port towns one after another. Taiwanese-funded factories formed a monopoly and basically dominated the domestic and international fan lantern market.
Since 2001, domestic people have also seen business opportunities to learn and absorb the production experience and technology of Taiwanese-funded factories and enter the fan lamp camp. Some people have tasted the sweetness, and more people rushed in, breaking the monopoly market pattern of Taiwanese-owned factories with the trend of overwhelming mountains and seas.
According to Liu Shuqiang, deputy general manager of Yongyi Old Brand Fan Lantern Factory, which is labeled, Yongyi Yufeng first played the role mentioned above. When Yongyi Yufeng entered the fan lamp industry in 2001, the domestic fan lamp industry was basically in a barbaric state. The original products were basically exported.
Since 2004, the domestic market began to echo. Almost overnight, the prophet of Chunjiang plumbing duck, fanlight manufacturers began to adjust their direction to the domestic market.
In 2005, the largest household appliances company in China, Meiji Electrical Appliances, entered the fan lamp camp, playing the role of the leader at that time.
In 2008, the company was entrusted by the relevant ministries of the state, planning to lead the drafting of fan lamp industry standards, but then it disappeared. Up to today, China's huge fan lamp industry still has not promulgated the relevant access system and industry technical standards. The state stays at the stage of certification and quality inspection for the motor part and the lamp part, and there is no certification standard for the whole machine.
Scale: thousands of enterprises, eating 6 billion U.S. dollars cake
According to industry forecast, the market capacity of domestic and international fan lamp market has exceeded 6 billion US dollars every year. With the innovation of fan lamp technology, the further exploration of production cost and the continuous extension of style and style, there will be more than 30%-50% growth space in about three years. Optimistic analysis of the next five to ten years will continue to be a golden era for the fan lamp industry to flourish.
Senior sources said: by mid-2017, conservative estimates have survived more than 600 fan lamp manufacturers. Some people think that they have broken through more than 1000. Business Registration accounts for about 3 of the total.
Wang Yuqiang, head of Qiangjing Fan Lamp, provided a set of figures to reporters: Among the more than 300 Fan Lamp manufacturers currently in the bar, only 100 are registered in the formal industry and commerce, and only 18 are certified by 3C. About 40 factories with annual shipments of more than 100,000 units and monthly shipments of more than 50,000 units are countable around Guzhen, and factories with annual shipments of less than 50,000 units have become a major force of production and marketing.
Structure: two way duel.
After more than ten years of promotion and development, up to now, the fan lamp industry presents a contentious format in which hundreds of flowers blossom and hundreds of schools of thought contend. Op, Rex, Sanxiong Aurora, Sunshine Lighting and other first-line brands with strong financial strength, product strength, channel strength, brand strength, seize the market share of fan lamps, fan lamps market prospects are unlimited enlargement.
Especially in 2010, the sudden emergence of stealth fan light, sales volume soared, and covered the straight leaf fan in one fell swoop. In recent years, the implantation and promotion of negative ion, intelligent and frequency conversion technology have made the fan lamp extremely hot. With its unique decoration, cooling, energy saving, lighting and other effects, fan lamps have attracted the attention of the public, and have been singing all the way into millions of households.
The sale of fan lamps directly squeezed the market of dining chandeliers and room lamps, and luckily avoided the strange circle of off-peak season with halo wrapped. Yuhao's Yang Zhiwei confirmed to reporters: Yuhao's fan lamp production and marketing situation is such that in the off-peak season, shipments are basically flat, seasonal is not strong.
So far, fan lamp category has derived two major tributaries. One is the low price category, which wins the market with low price, and the quality is unsatisfactory; the other is the medium and high-grade products with relatively guaranteed quality, large-scale enterprises, strong brand awareness and brand effect, such as Yongyi Wind Resistance, Yuhao, Fanwang and Qiang Jing, Kobe Shi, Jiacheng, etc., or other first-line lighting brands. The two markets are clear. The former mainly focuses on the low-end market, while the latter focuses on the middle and high-end consumer groups.
The sales of low-end products account for more than 60% of the fan lamp market, while the middle and high-end products share the remaining 40% of the market share through the gradual improvement of products, the accumulation of channels and the growing prominence of brands.